For coaches, experts and service providers selling offers at $3,000 and above

Attract high-ticket clients every week, with funnels built for how women buy.

If your clients are women and you want highly profitable Ads and funnels to bring them into your offers, you're in the right place.

I developed Female-Coded Funnels™ over 6+ years of filling my own $15K program with an evergreen Ads funnel, then building funnels for other women's businesses.

Everything I teach comes from honoring how women's brains decide & buy differently - not from Bro marketing.

That's why my clients see Ad results that are way above the industry standard.

Watch the free class Book my Growth Strategy Call

16.3xAbi

11.7xChristina

9.1xRelinde

Client return on Ad spend. The industry standard is 5x.

UK's Young Business Woman of The Year 2022·Former McKinsey·TedX Speaker·Amazon Bestselling Author·Featured in Forbes

Chapter 01

I did it the way we were all taught

I started as a strategy consultant at McKinsey. I left at 25 to start a coaching business, and I built it exactly the way this industry teaches you to.

I posted every day. I had hundreds of DM conversations. I launched, recovered and launched again... a whole 7 times before realizing that evergreen funnels and making sales every week was much more my vibe. I then made a name for myself teaching evergreen marketing, and became the Evergreen Queen®.

I made multiple 7 figures from my group program, the Freedom Accelerator®, and ran it for 5 years (that's about 150 years in the coaching industry where we love to change our offers every 3 months, ha!).

From the outside it looked like I'd arrived.

What nobody could see though, was that it needed me every single day. The posting was how people knew the business was alive. It was also how I knew. On a quiet social media week, I didn't feel rested. I felt like I was disappearing.

If you've ever looked at your own feed and thought that going quiet might mean people assume the business has died, I know that feeling exactly.

Chapter 02

Then I closed it

Rose Radford laughing beside a white arch

In 2025, I closed the Freedom Accelerator®.

It was successful. It changed things for my clients, and it was profitable. I closed it anyway, because after 5 years I was ready for something different.

Walking away from something that works feels like ingratitude, or like you're wasting everything you just spent years building.

Then I learned that a lot of entrepreneurs run in cycles of 5 to 7 years. They build something, and then they burn it down so they can build the next thing. Knowing that made me feel a little better.

If you've built something that works and you're tired of the way it has to run, wanting something different doesn't mean you failed.

I spent 2025 pregnant, but I didn't stop working. I moved behind the scenes as a Fractional CMO, building Ad funnels for other women's businesses. There was no personal brand to feed and no feed to keep alive. It was just me, the funnels and the profit numbers they produced for my clients.

Chapter 03

What I saw from behind the scenes

Building other people's funnels from scratch showed me something I'd missed while I was busy running my own.

Almost every Meta Ads funnel in this industry was built and tested on male-dominant audiences.

The status-driven messaging, the income screenshots, the pressure tactics, the hardcore hustle vibes.

Then those funnels get handed to women selling to women, and everyone acts surprised when they don't convert as well.

Your empowered, high-ticket female buyer doesn't respond to pressure. She clicks away from it.

So I stopped building those funnels. I built around how she actually decides: trust that builds before the ask, time to sense whether your values line up with hers, and feeling understood rather than targeted. When she books, she has already made up her mind.

16.3x

Abi

High-value service. Return on Ad spend over more than 1 year.

11.7x

Christina

High-ticket consulting. Return on Ad spend.

9.1x

Relinde

High-ticket coach. Return on Ad spend, 3 years later and still on the same funnel.

For context, 5x is the industry standard and 10x is considered exceptional.

What I know now

3 things I wish someone had told me in my first chapter.

The "proven" funnels you were handed were built for the male-pattern buyer.

Most of what this industry teaches about funnels came out of Bro marketing. When it doesn't convert as effectively for a woman selling to women, there's no explanation given, so the only thing left to blame is yourself: your offer, your Ads, your confidence.

Your buyer takes her time because she's checking whether it's safe.

She wants the whole picture, a reason to trust you, a values-alignment check, and room to decide. Every push a Bro funnel adds, she reads as a red flag.

Clients have a price. Once you know what yours cost, you can decide how many you want.

When you know your cost per client, and it's lower than what a client is worth to you, growth stops being something you hope for and becomes something you decide.

Your cost per client will always be cheaper when you honor how women make high ticket investments.

Watch the free class

What I build now

Female-Coded Funnels™

A Meta Ads & funnel system for offers at $3,000 and above, designed for how empowered, high-ticket women actually buy.

You build it once, over about 6 weeks, and then you steer it with numbers that drive your profitability: cost per lead, cost per booked call and cost per client. When something underperforms, it tells you which part, so the answer is never "try harder", like it is when your organic content doesn't convert to clients.

What you get in exchange is a business that keeps signing clients, even if you go quiet on social media.

How far you step away from the feed is up to you. But when you know your clients will come whether you post or not, you might find yourself deleting the social apps off your phone for months, and feeling 100% safe in your business finally.

Rose smiling with a coffee on a sunny balcony

Work with me

3 ways in

The free class

Clients have a price. And when you know the price of yours, you can decide how many you want. The entire Pre-Sold Pipeline process.

Watch the free class

Your Growth Consult Call

On this 45-minute call, you'll get:

Your cost to acquire a client, and what 1-3 high-ticket sales a week would take.

Your conversion gaps, and where your marketing and funnel are leaking.

A simple plan for your revenue goals, with the 3 things that would grow it fastest.

Book my call

The Accelerator

6 months where we build your Pre-Sold Pipeline with you: expert advisory, 1:1 support, a community of high-growth entrepreneurs, and done-for-you support on the parts that matter most. The way in is the call.

This is for you if

You sell at $5,000 or above to a female-based audience, on calls, as a coach, consultant or service provider.

Your delivery already works. It's the acquisition that's broken.

You won't grow through daily content, because you can't, you won't, or you tried it properly and got an audience instead of clients.

This is not for you if

Organic content is making you all the money you want, and you enjoy it.